Conquering Tax Season Chaos with Calendly
As a tax professional, you know the drill: the often dreaded tax season descends, inboxes overflow with appointment requests, and your once-organized schedule dissolves into a chaotic scramble. Juggling client meetings, phone calls, and emails while ensuring accuracy and efficiency can feel like an impossible feat. This doesn’t have to be difficult; there are several services that can make life easier. Calendly is my current favorite in this arena.
Calendly is more than just an online appointment scheduler. Here's how this can transform your practice:
Effortless Appointment Booking
Gone are the days of endless email exchanges trying to find a mutually agreeable time. With Calendly, clients simply visit your personalized booking link and choose a slot from your available times. They can see your real-time availability, eliminating the frustrating back-and-forth communication.
Customizable Scheduling Rules
Set buffer times between appointments, block out specific days and define minimum or maximum appointment durations. Calendly adapts to your workflow, making sure you have the time you need to prepare and serve each client effectively.
Automated Reminders and Follow-Ups
Calendly automatically sends appointment confirmations and reminders to both you and your clients, reducing the risk of no-shows and wasted time. You can set up automated follow-up emails to request documents or collect information before your meeting. Reminders can also be sent via text message.
Integration with Existing Tools
Calendly seamlessly integrates with popular calendar platforms like Google Calendar, Outlook, and iCal, ensuring your appointments are always synced. This eliminates double booking.
Professional Branding and Communication
Calendly allows you to personalize your booking page with your logo, colors, and branding elements, creating a professional first impression for your clients. You can customize booking confirmation emails with important information, contact details, and links to your website or social media pages.
Beyond Scheduling: The Power of Calendly Integrations
Calendly's power extends beyond basic scheduling. Consider these advanced integrations to further optimize your tax practice:
Video Conferencing: Integrate Calendly with platforms like Zoom, Microsoft Teams, or Google Meet. This will appear as an option for your client to choose. You can also have the option for a regular phone call.
Payment Processing: Connect Calendly with payment gateways like Stripe or PayPal to collect deposits or fees at the time of booking. This has been the single biggest improvement to my firm. Gone are the days of wasted time with prospects who are only concerned about pricing.Â
Client Relationship Management (CRM): Integrate Calendly with your CRM to automatically add new clients and appointment details.
Most Importantly — The Benefits for You
Calendly’s features are impressive, but the benefits to you as a professional cannot be underscored.Â
Reduced Stress and Improved Time Management: Calendly eliminates the scheduling burden, freeing up your valuable time and mental energy to focus on what you do best: serving your clients and delivering exceptional tax services.
Increased Efficiency and Productivity: Streamlined scheduling means less time spent on administrative tasks and more time dedicated to billable client work, ultimately boosting your practice's efficiency and profitability.
Enhanced Client Experience: By offering a convenient and user-friendly scheduling experience, you demonstrate professionalism and respect for your client's time, fostering positive relationships and building trust.Â
Pricing
For the value that Calendly offers, I find the pricing extremely fair. Most of us will benefit from the standard plan over the free plan; however, even the free plan is a significant improvement over the scheduling pricing if you are currently doing this manually. Plus, they have a 14-day trial available.Â
Are Other Options Available?
Yes, other options exist. Acuity (owned by Squarespace) is very popular, and I have heard great things about it. I was tempted to switch when I moved my website to Squarespace, but I am very satisfied with Calendly and saw no compelling reason to change. Â
Google Calendar has rolled out appointment scheduling; if you use Google Workspace, you have more options available with this. It does have the option to create paid appointments, though I do not find it as user-friendly as Calendly or Acuity. Â
For Microsoft 365 users, you have Microsoft Bookings. Microsoft no longer has the option to require payments for appointments, but if that’s not a requirement for you and you’re already in the 365 ecosystem, then it is worth checking out.
A brief video on how I use Calendly
See below for the article I mentioned where Tom Gorczynski & Jamie O’Kane discuss paid initial consultations. This has been the biggest game-changer for my firm!
IP Pin, PTIN, EFIN Management, and Identity Protection
I taught a class for Financial Guardians on IP Pin, PTIN, EFIN Management and it was released today. You can check it out by clicking on the image below. Full Disclosure - I am a paid subscriber to Financial Guardians (I highly recommend it!) and I was also compensated for the class I taught.